Vogue, December, 1934

The east coast is in the grip of a frigid front straight from the North Pole, so I’ve been going through my vintage magazines looking for warm scenes.   Ironically, I found what I was searching for in this December 1934 issue of VogueVogue always devoted an issue or two in the early winter to “Southern Exposures”,  what today would be known as Resort.

By Southern Exposures, they pretty much meant southern Florida.  Reading this issue of Vogue, one might think that all the readers had plans to cruise south for the winter, that there was no Depression, and that all was fun and games in the world.

The clothes were heavy on the linen, and most were in natural colors such as the outfit featured on the cover.  The model is wearing brown slacks and shirt under two wool capes or burnooses.  “The burnooses, perfect for beach wear, were designed by Travis Banton of Forstmann’s wool (also to be had of terry-cloth)”.    That great pair of espadrilles completes the perfect winter beach ensemble.

Comment:

Posted by Deanna Littell:

Love this photo, especially the espadrilles! Gone are the days of looking so put together… It’s great to find a website dedicated to the allure of fashion’s yesteryear. Thanks!

Friday, February 6th 2009 @ 3:55 PM


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