I’m still working on gathering info on White Stag, and to make it even more interesting I got an email from a researcher at a museum who had seen my Picasso for White Stag label on the VFG Label Resource. This museum has a blouse in the same print as my rain jacket, though their label is dated 1962 and mine is dated 1963.
According to some ads I have from 1963, White Stag secured the exclusive right to reproduce some of Picasso’s work. There were at least four designs, and I’m assuming more than that. My jacket is like the parka in the last ad with a different print.
The museum is currently researching the line, about which I’ve been able to discover practically nothing. So if any of you knowledgable readers have any information to share, I’ll be glad to pass it on to the museum.
Comments:
Posted by Karen/SmallEarthVintage:
Now THAT is cool! How wild.
Posted by Hollis:
Great story, great prints and what an innovative thing for White Stag to have done
Posted by Joules:
What an unlikely and unexpected pairing! I had not been aware of this marvelous mix.
Posted by June:
I love it!!
Posted by dawn:
that is so cool!!!! thanks for sharing! the hunt is on!
Posted by The Red Velvet Shoe:
I’ve always seen “White Stag” and thought “yuck, Walmart”. I had no idea the label dated back far before the monster~store took over the planet! I’ll have to pay more attn to the labels now!
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After years of researching the topic on the Internet, I’d given up on the idea of ever finding anything about Picasso’s licensing deal with White Stag until a friend pointed out your blog to me this very day. I own a piece from that collection, a 1963 purple and green ski jacket with fake fur around the hood, which I found at a thrift shop in Portland, OR in the mid-90′s. A few years back I contacted a Picasso historian at a Madrid museum but never got a response so I am quite pleased to see that other people have had the same questions -and have actually been able to find some answers. I’m not sure how to post photos on your blog but if you’re interested I’d be happy to share them. Incidentally, I did come across another Picasso White Stag item, a men’s short sleeve shirt, at a vintage clothing store in Portland, also sometime in the 90′s, but decided not to buy it, which I’ve regretted ever since.
Hello, and thanks so much for posting. I’m really glad you found me. I hate having buying regrets, which is why my house is so full.