Perferred by Smart Women the World Over
All the mascara talk of a previous post made me be a bit nostalgic for Maybelline. Actually, I still wear Maybelline Great Lash as I’ve never found a better replacement, especially for the money. But I was curious to see what ads during the 50s and 60s had to say about my old favorite. I never could locate one from the late 60s, so I decided to go with the early 50s. What an air of mystery our enchanting ad girl portrays!
I also found an ad from the early 1940s, in which it stated that Maybelline came in three colors – brown, black and blue. That’s right, blue! And I thought that color came about in the 60s because we were so cool. I loved the blue. It was just so different from real lashes.
And I did located my little 1960s cake mascara. The color is velvet black. Yes, we all wanted velvet lashes.
blue is also used here with the Pinaud brand that is exactly like this one, as i mentioned on your other post. I think they also make two kinds of black, one being smokey or light black. It exists since years, and has to be used exactly the way it appears on this note on the last image. What is making me want to get a couple of boxes before i leave spain. that is a great post and i love all this nostalgia.
That’s really amazing. Now I’m off to a few stores to see if cake mascara is still being sold here.
I still wear Maybelline mascara, too. Waterproof. I’ve never found better mascara, regardless of price. My sister, too.
I remember my mom having this on her makeup table. I thought it was the height of glamour!
So did I!
Check out vintage Maybelline ads and it’s history from 1915 until 1985, at http://www.maybellinebook.com.
Sharrie, thanks so much for the link. Lots of good stuff on your site!
My mom used to use the Maybelline cake mascara as an eyebrow pencil/wax.
I still have my mother’s cake Maybelline mascara. I love that she taught me how to use it and other cosmetics!
i love this old cake mascara..its a wonderful memory where can i buy one for my make up table?
I honestly can’t remember where I found mine, but ebay and etsy should be possible sources. Good luck!