Ad Campaign – Claire McCardell for Canterbury, 1956

The stroke of a genius – Claire McCardell’s brilliant ideas on the sweater.  Canterbury tends to their knitting and full-fashions them to perfection.

I had to share just one last thought about Claire McCardell before I move on to the next obsession.  Her designs are the prefect examples of how “casual” does not have to equal “sloppy.”   In today’s severely dressed-down culture, it is so nice to see clothing that is comfortable but still attractive.

In the 1950s McCardell did several licensing deals, including this one with Canterbury.  She also did a line of shoes for Capezio, and gloves, jewelry, hats and sunglasses for various companies.   She also did quite a few product endorsements, including Clairol, Fuller Brush and Chevrolet.  Much of McCardell’s media success was due to the fact that she had a very good publicist – Eleanor Lambert.

7 Comments

Filed under Ad Campaign, Designers

7 responses to “Ad Campaign – Claire McCardell for Canterbury, 1956

  1. You are so fortunate to have all these great magazine articles and ads.

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  2. I love the hooded sweater and I’ve loved your shared obsession of Claire McCardell. Looking forward to seeing what’s next! :)

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  3. Hi Lizzie, you are one of the most consistent vintage fashion blogger out there. It amazes me how you are able to churn out post after post on a daily basis over a long period of time.

    Always looking forward to more great, informative posts in the future!

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  4. totally agree with your comments on styling…i love the image and the text font- fantastic.

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