Ad Campaign – Hanes Hosiery, 1951

It time for Fashion Week, so follow the fashion leaders…smart coming…and going!

Hanes is one of those old North Carolina companies that seems to have been around forever.  Founded in 1901 in Winston-Salem (a city more famous for tobacco than for textiles) brothers John Wesley Hanes and PH Hanes both started knitting mills in the early years of the 20th century.  John’s factory, Shamrock Mills,  made socks, while broth PH’s plant, PH Hanes Knitting Company,  made cotton knit underwear.  Shamrock was renamed as Hanes Hosiery Mill in 1914, and a few years later they switched from men’s socks to women’s hosiery.  They were an early user of nylon when it was introduced to the market in 1939, and they were quick  to embrace the seamless stocking in the early 1950s.

In 1965 the two companies merged to form Hanes Corporation, and in 1979 the company was bought by Sara Lee.       Before too many years the giant knitting plants in Winston-Salem and across the piedmont of North Carolina were dismantled and sent to Central American countries.  Then in the 2000s, production was moved primarily to China.

Very little Hanes production remains in the US, but they do buy their cotton yarn from Parkdale Mills, which operates around two dozen spinning mills in the South.

5 Comments

Filed under Ad Campaign

5 Responses to Ad Campaign – Hanes Hosiery, 1951

  1. Hehehee!!! Look at those hot-footed kitty-cats! Isn’t it funny how seamed stockings are considered more glamourous these days? xo

    • It is funny. I’m too young to have worn them when they were the only option, but my mom told me what a huge relief it was going to unseamed ones, not having to worry about whether or not the seam was straight.

  2. This is one of my favourite advertisements yet.
    Those pictures are gorgeous!

  3. Susan Cole

    I want these kitties!

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