Von Lengerke & Antoine was the less famous branch of Abercrombie & Fitch. Located in Chicago, it has a colorful history that includes Al Capone, but it was overshadowed by the company that acquired it in 1928, A&F. Still, it was one of the great 20th century sporting goods stores and their catalogs are a delight for people (like me) who love vintage sportswear.
An interesting thing I found today: comedian Bob Newhart worked briefly at Von Lengerke & Antoine in the late 1950s, and he tells about it as only he can.
The sunglasses made famous by General George MacArthur, the Ray-ban Aviator. And yes, they really were new, having been introduced in 1937.