Yesterday I decided to spend a little time shopping on etsy. Whenever these shopping urges hit, I force myself to be systematic and structured, to do specific searches for some of the many sportswear labels that interest me. One such label is White Stag, so I typed it in the search box and was rewarded with 152 items in the vintage clothing category that were tagged “White Stag.”
While looking through the thumbnail photos, I spotted several items of interest, and so I clicked through to them. After browsing through the items, I was struck by how many of the listings did not show a shot of the label. In most cases it really did not matter because I could tell if the item matched the seller’s estimate of the age of it. But there were several cases that I honestly could not tell if the item was from the 2000s or the 1970s or the 1950s. There have been so many vintage styles copied over the past 15 years or so that it takes more than a few photos to get a feel for the item. And all it would take is one glimpse of the label and the mystery would be solved.
I’ve voiced this complaint on twitter several times, and I always get a few people agreeing, but occasionally someone will point out that with only 5 photos, a seller has to make each one count. Agreed, but in my searching yesterday, most sellers show three shots of the front of the garment, and two of the back. Of course the model changes her stance in each shot…
If you are an online seller, and you always show the label, thank you. If you don’t, then I hope you will consider fitting in label shots on all your listings. It makes shopping easier, and easier shopping leads to more buying.
To further flog this horse, I’ll use White Stag as an example. The top label is from 1955. White Stag used a form of this label, and a similar red on white one, in the 1940s and 50s.
This label is from the early 1960s.
This label is from the late 1960s and into 1970s, and is probably the most commonly found vintage White Stag label. Note the change in the font.
Regardless of what numerous etsy and ebay sellers would want you to think, this is not a vintage label. It is the label used by Walmart in their White Stag line.