I dreamed I was bewitching in my Maidenform bra.
This dream goes out at night! Was there ever such artful magic? Me… marvelously molded, abra-ca-da-BRA-ed to beauty by my Maidenform bra. If you’ve dreamed of being bewitching… let your dream come to life with Maidenform.
This October 1951 ad shows probably the most un-witchy witch imaginable with her pretty smiling face. But at least the props are there – the broom and the cone for a hat.
The I Dreamed ad campaign was one of the longest ever running campaigns for a clothing brand, starting in the late 1940s and lasting through the mid 1960s. The Maidenform wearer dreamed of everything from sailing down the Nile to being a mermaid.
So, anyone know the slogan that replaced I Dreamed I…?