The year was 1943, and the need for nurses was great. You’d not even know this was an ad for cosmetics if not for the little line of products across the top of the page and the big Avon logo and the foot of it.
I love looking at magazines from the WWII era, because so many of the ads and the editorial content is about the war effort. Companies that were not able to continue full production of their product lines advertised anyway, with an emphasis on winning the war.
But what I love most of all is how it seems like there was just such a united front, that all Americans were working for the winning of the war. Yes, I know there were political differences even during WWII, but how much pleasanter and how much more fulfilling it would be for all Americans to again work toward the common good.