I don’t normally even look through old financial magazines, but when I found this one during my recent thrifting trip, it was so attractive I decided to thumb through it. I’m so glad I did because there is a really wonderful article titled “The Dressmakers of America.” It’s an in-depth look at the men and women who were making names for themselves in the fashion field in the States during the early 1930s.
Because Fortune is a financial magazine, the article focuses on the money to be made in the women’s clothing industry, and in the process it profiles some of the emerging greats: Elizabeth Hawes, Nettie Rosenstein, Clarepotter, Jesse Franklin Turner, and Hattie Carnegie. There is also a section on Hollywood fashion that includes information about Adrian, Howard Greer, and Travis Banton.
If that were not enough, this issue is full of stylish ads. I’d say I got my $4 worth.
And I learned a valuable lesson: Always, but always flip through any older magazine, and at least look at the table of contents. You know there have to be hundreds of articles that would be of interest to the fashion history lover.
Illustrator: Antonio Petruccelli
Copyright: Time, Inc.