Start a new year on the campus… with a new fashion in your hand! Sophisticated, practical bags, as versatile as a jeep, as flexible as 2-way stretch.
There is one for every hour of the day. Designed by Koret who knows what you want almost before you do yourself. Pack all your essentials in these style-wise, price-wise bags by Koret.
I’m not sure that these little clutches caught on. I don’t recall seeing other ads from the early 1940s with them, and in spite of what the ad is trying to say, a hand-held bag is just not practical. In many photos I’ve seen of young women and students during the war years, the women are using the much more practical shoulder bag. You can’t blame Koret for trying, though.
Koret was established in 1929 by Richard Koret. By the 1940s the company was a leader in the handbag industry. In 1965 Richard Koret was killed in a plane crash, and the company was eventually acquired by Michael Gordon, who ran it until the late 1990s. The Koret name was bought by a company in 2009, and Koret was relaunched in 2012.
Tomorrow I’ll be sharing the story of an extraordinary woman who placed a small part in the history of Koret.