Category Archives: Shoes

May 23, 2012

Ad Campaign – Joyce Shoes, 1948

As promised, here is another sandal ad, and another one from Joyce Shoes of Pasadena, California.  This is their Maracaibo line of 1948, inspired by the shapes and colors of Venezuela.  During WWI and for several years afterward when travel … Continue reading →

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May 16, 2012

Ad Campaign – Cool-ees by Joyce, 1940

All Cool-ees by Joyce are not carried by all stores, but most good stores carry Cool-ees. The Joyce Shoe company of Pasadena, California was in business at least from 1940 into the 1980s.  It was founded by William Joyce.  In … Continue reading →

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May 9, 2012

Ad Campaign – Kedettes, 1953

I did promise to feature shoes this month in the ad campaign, and so now I’m making good on that promise.  Kedettes was a division of the United States Rubber Company’s Keds brand, making canvas and rubber casual shoes for … Continue reading →

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April 1, 2012

Making Lemonade

I’d planned not to tell this one, as it makes me sound like I’m really losing it, but since it turned out better than expected, I thought, what the heck.  I bet at least a few of you will be … Continue reading →

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March 21, 2012

US Kedettes Capri Clogs, 1951

Are these as cute as I think they are?  Sometimes I think I may be overly influenced by the messages sent by the advertising.  In the above ad from 1951, the image of the little colorful boats awaiting their turn, … Continue reading →

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December 7, 2011

Ad Campaign – Keds, 1922

Keds were first made in 1916, and their only product for the 95 years of their existence has been shoes.  So it was a bit of a surprise when they announced the release of a line of clothing.  It would be, of … Continue reading →

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June 17, 2011

Bass Shoes, Part 2, Sunjuns

Since nobody disagreed when I mentioned trying a pair of Bass loafers, I made a trek to the nearest retail dealer.  My plan was to just try on to see if I liked them enough to purchase, and then to … Continue reading →

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