Category Archives: Winter Sports

Bowl to Stay Slim, 1958

Growing up in the 1960s, I can remember bowling being a very big deal.  The leagues that met weekly to compete were an important social function for many people in my community.  My parents didn’t bowl, but the parents of a friend were in a league so I often went with them to the lanes.  I learned to bowl (badly) and was never any good at it, but as I said, the social part of it was really the point.

In 1958 Brunswick, a maker of bowling supplies, published this booklet that was aimed to encourage women to take up the sport.

Bowling is a graceful, rhythmical sport.  A fun sport that’s not strenuous yet so good for the figure.

Marion Ladewig really was a professional bowler.  Here she is on What’s My Line? where she actually stumped the panelists.

The booklet is full of photos of attractive – and slim – women bowling, intermingled with dieting tips and how to score the game.

Here we have Mrs. Ladewig helping a young woman pick out a ball.  One thing I did not realize is that “Shoes are made for both right and left-handed bowlers…”  I’m left-handed, and I can’t ever remember being offered left-handed shoes.  Not surprising since I always considered myself lucky if they actually had the right size for me.

Of course the booklet would not be complete without an ad for Brunswick equipment.  I was especially interested in the shoes, mainly because bowling shoes can be a bit of a problem to accurately date.  I’d sure like a pair of the Princess Brunswick, in red, please.

The back cover has one last reminder, that bowling is a fun activity for the entire family.

In my bowling file I found another booklet, which is less soft-sell, more sports-minded.  I only picked it up because it is labeled “Compliments of Misty Harbor.”  I thought that was an odd sponsor considering Misty Harbor was a maker of rain coats and jackets, not something one would wear while bowling.

And once again, here is the bowling team from 1956.  I find it interesting that all the advertising booklet women are wearing skirts and dresses, but the real bowlers are outfitted in slacks.

10 Comments

Filed under Proper Clothing, Shoes, Winter Sports

1930s Northbilt Ski Pants

In the 1930s skiing was a relatively new spot in the US, having become popular only in the 1920s.  After winter resorts and ski slopes were developed it became obvious that women especially were going to need clothing specifically for the sport.  It just was not practical to try to make one’s way down a mountain wearing a 1920s skirt, or even knickers that ended at the knee.  By the early 1930s companies were making full length wool ski pants for women, another great example of how active sportswear led to women adopting the wearing of pants.

Even though these ski pants were made to be functional in the snow, a woman wearing them would still want to look her best.  The waist and hip area is slim and quite fitted, with little extra bulk.

And what a nice curve there is to the side button opening.

The leg cuffs are made of a knit wool for a close fit.

And for the key to your room at the lodge, a little patch pocket was included.

These ski pants were made by the Northbilt company in Minneapolis.  According to the US Trademark site, Northbilt was first used as a brand name in 1919.  The last reference I can find to the company was in 1962.  As always, additional information about this company would be appreciated.

Here is a page from a 1936 Montgomery Ward catalog showing their selection of women’s ski pants, which are very similar to my pair.  Note that one pair has  “slide fasteners” – zippers – at the cuffs and the waist.  Button closings were slowly being replaced.

3 Comments

Filed under Proper Clothing, Sportswear, Winter Sports

Catalina Official All America Board of Football Sweater Vest, 1940s

If it were up to me, this label would read “Bored of Football” but then if everyone were like me there’d not be lots of old athletic sweaters to covet.  I’ll admit, I bought this mainly because I thought the label added a lot to the story.

As you can see, this sweater is official, of what though, I’m not entirely sure.  Googling brought up some vague references to a Board of Football helping to select the All American college players for each year.  Unfortunately, I soon got bored with the search and decided to just focus on the sweater.

Athletic letter sweaters are a fairly commonly found item.  Unfortunately, the moths often find them first, as I’ve found many that were nibbled beyond repair. There is a reason these are so common, as the letter sweater was a standard trophy for not only high school and college football players, but also for cheerleaders, basketball players, track runners and even band members.

Older athletic sweaters, before the mid 1930s or so, tend to be pullovers.  My 1936 Lowe & Campbell Athletic Goods catalog has both pullovers and cardigans, for both men and women.  They are called warm-up pullovers and coats.  Later athletic sweaters, from the late 1950s or so, are often made from acrylic yarn.

 

It’s such a nice hefty knit.  My color here is wrong though.  The real color is what you see in the top photo.  I obviously have not mastered the art of color balance.

1 Comment

Filed under Collecting, Sportswear, Winter Sports

1940s Ski Suit and Caps

If you’ve been reading The Vintage Traveler for a while, you know that I write about my new finds as I investigate them.  But today I have an item that I’ve owned for probably ten years or so.   I had this suit out so I could look at it with some new accessories, and I realized that I’d never written about it.

The suit dates from the late 1940s, while shoulders were still big.  It is made from wool gabardine.  The jacket is actually reversible, though I can’t see why anyone would wear it on the grey side when they could choose this bright red.

The pants are as streamlined as possible considering the fabric, but they are still pretty bulky.  Around the time that this set mas made, Emilio Pucci was revolutionizing ski wear by using a stretch fabric for the pants.  They were cut much closer to the body and gave a slim look to the skier.  No wonder that they were popular.

There are a lot of nice features on the suit, including zippers at every pocket.

The set was made by White Mountain Ski Wear.  I can’t tell you much about the company, but I’ve seen items with the labels on garments from as early as the 1930s, and as recent as the 1970s.

I acquired this cap, even though it was probably intended for wear by men because I have seen photos of women wearing similar hats for winter sports.

And who could resist that button?

I also recently bought this cap.  It was listed by the seller as being from the 1920s, and I can see why she thought that because of the way it fits around the face.  Is is actually a bit later, probably late 1940s.

In 1941 the  Wool Products Labeling Act was implemented in the US, and numbers were given to companies in the order of application.  #7503 was given to Schuessler Knitting Mills of Chicago, sometime in the mid 1940s.  There is a database where these numbers can be looked up, though the number does not give the year of manufacture.  It gives the year the number was issued.  Still, the WPL number is a useful bit of information because it does limit the years that an item could have been made.

11 Comments

Filed under Collecting, Vintage Clothing, Winter Sports

Ladies’ Home Journal, February, 1949

To celebrate the first snow for many of us in the Northern Hemisphere, I thought a bit of a sledding party was in order.  I love how the mother and children are all dressed alike, right down to the half-belts on the backs of their coats.  And such an effective use of red, seen only on the caps and in their cheeks (and Mom’s lips).  

7 Comments

Filed under Too Marvelous for Words, Winter Sports

Ad Campaign – White Stag, 1953

Black Magic

There’s pure sorcery in the exciting colors of White Stag’s dramatic new ski jacket.  Soft pastel shades are sharply accented by jet black Zelan-treated corduroy and typically White Stag “railroad” stitching.

Wear it straight or with a black web waist cincher, or tuck it in… it’s magic!

Thanks to the US Patent and Trademark Office website, I can tell you that Zelan is a chemical compound that is applied to fabrics to make them waterproof.  It is still trademarked by du Pont – “Better Things for Better Living…Through Chemistry”.

It’s been snowy all day, and I’m sure the local ski resorts are loving it.  Actually, I’m loving it too.  There’s just something special about the first snowfall of the year.

10 Comments

Filed under Ad Campaign, Winter Sports

Dressing for Winter

Snow has started across the Northern Hemisphere, and it looks like I’ll be getting a taste of it later this week.   To celebrate winter, the Weather Channel has a photo essay of winter sportswear from the past.  There are some great photos, even though a few of them are dated incorrectly.

I’m only posting about it so I can show off the mention of The Vintage Traveler in the article and the link back to my blog.  I’m on the fifth page of the article.  Is this my fifteen seconds of fame?

11 Comments

Filed under Vintage Photographs, Winter Sports