Tag Archives: Liberty of London

Cacharel and Liberty, Perhaps?

One of the must-have items for chic French girls in the mid 1960s was a Cacharel shirt.  Cacharel was founded in the late 1950s by Jean Bousquet, and by 1962 he was making the product that made his fortune – a woman’s shirt cut like a man’s, but trim-fitting and neat.

In 1966, Audrey Hepburn made the film, Two for the Road, in which her wardrobe was pulled from current ready-to-wear collections rather than her usual Givenchy designed wardrobe.  Included were five Cacharel shirts, which she loved so much that she went out and bought some for herself. (Side note: This is a must-see movie, if only for the clothes.)

By 1968 the Cacharel shirt was old hat and Bousquet started looking for a new twist.  He found it in an old-fashioned fabric – the Liberty Tana Lawn.   Under the design direction of his young sister-in-law, Corinne Sarrut, Cacharel began making the shirts from Liberty cottons.  Soon Sarrut was designing a full range of garments using Liberty fabrics.  Combined with a soft and romantic ad campaign photographed by Sarah Moon who created images similar to the ones she created for Biba, Cacharel moved into the 1970s with a look that fit in perfectly with the nostalgia trend.

I rarely find anything with the Cacharel label, so it was a pleasure to pull this shirt out of the Goodwill bins last week.  The first thing that went through my mind was that maybe this was an example of the Liberty/Cacharel shirt.

Of course, the best evidence would have been a label that read “Liberty” but the shirt only has the Cacharel label.  That alone does not prove the fabric is not from Liberty.  I’ve looked at many, many Cacharel shirts online in the past fifteen or so years, and the only ones I’ve ever seen Liberty labeling in are a new line that was released about two years ago.   If anyone has ever seen a vintage Cacharel shirt that also has a Liberty label, I’d love to hear about it and if possible, to see photos.

The label you see that is in mine was used at least in the 1970s, and into the 80s.  There were other color variations, and I’ve often wondered if the purple on white (which are colors also used by Liberty) label was not used on items with Liberty fabric.  Or more likely, I’m over-thinking that one!

Here’s a close-up of the print.  I don’t normally think of a one color on white print when I think of Liberty, but a quick search shows that they are really quite common.  The feel of the fabric is soft and cool, like known Liberty fabrics in my fabric stash.

But whether or not the fabric is from Liberty, I also needed to determine the age.  The biggest clue is in the shape of the collar.  We tend to think of longer points on collars being from the 1970s, but I found a 1968 photo of Jean Bousquet and a model wearing one of the new Liberty shirts.  The collar shape is the same as the one on my shirt.

There is one last clue:

The shirt has a small acetate tape with the international symbols for clothing care.  That was pretty confusing, because these have not been in use in the US all that long.  A quick search led me to a VFG thread on the subject, and from there I was led to a site that says the labels were in use in that from since 1958.  According to the discussion, one of the first countries to use the symbols was France, but that the use of them was not common until the 1970s.  Is it conceivable that they were used in 1968?  Yes, but that would be a very early use of the symbols.

So, I pretty much know that the shirt dates between 1968 and the mid 1970s.  Any thoughts?

This is one of those times that having just the right book came in handy.  Cacharel: Le Liberty by Jeromine Savignon and published by Assouline, tells the story and provided the photo of Jean Bousquet and the model.  Photo copyright Lipnitski/Roger-Viollet

17 Comments

Filed under Collecting, Designers, Uncategorized, Vintage Clothing

A Liberty Scarf, and the Value of Not Being Unusual

I bought this Liberty of London scarf at the Metrolina Flea Market several weeks ago.  I pulled it out of an overflowing box of scarves because the print was practically yelling “Liberty!”  Although it is not terribly old, it has that wonderful British Arts and Crafts-William Morris-Art Nouveau look about it.  And that is what Liberty is all about.

One thing some on-line sellers love to say about their items is that they are “rare.”  I also read the word “unusual” a lot in descriptions.  Of course most of the time the item is not rare at all.  But what about the items from a known designer or company that are truly unusual?

As an example, I love the sportswear designs of Tina Leser, but occasionally I run across a suit designed by her.  They are quite rare, but does that alone make them desirable?  For my part, I’d much rather have a well designed play ensemble than an awkward-looking suit made by a person unaccustomed to designing suits.  You don’t go to LL Bean for a bridal gown any more than you would go to Vera Wang for hiking boots.

For a person or institution who collects only garments from Tina Leser, the suit would be a very nice find, but for those of us who want an example of the designer at her best, we would rather have the more common playsuit or bathing suit.  If I have a scarf from Liberty, I want it to look like a Liberty print.

It is often the quintessential design that is most valuable.  Liberty scarves in the famous Peacock Feather print always fetch a nice sum on ebay.

If anyone knows the name of this print, I’d be eternally grateful if you would share it with me.

25 Comments

Filed under Collecting, Viewpoint, Vintage Clothing

Liberty, Just Because

Lisa, who owns Five and Diamond, a vintage clothing store in Hudson, New York, sent me the links to photos of three lovely Liberty of London dresses that she bought recently from an elderly lady.  I couldn’t help but think that I’ve have worn these when they were new (in the late 1960s or early 70s) and I’d wear them today.  Nothing like a fabulous Liberty shirtdress to stand the test of time, is there?

Thanks to Lisa for sending the photos my way.  As I said, she lives in New York but her mother lives right down the road from me in Flat Rock, NC.  Small world!

6 Comments

Filed under Vintage Clothing

Liberty of London

As promised, today’s post is a short history of Liberty of London, with a special emphasis on their fabrics and fashion lines.  Liberty of London made their reputation first by importing the finest Oriental fabrics, and later by producing fabrics of their own design. Today, over 135 years after the company was formed, they are still considered leaders in the field.

Arthur Lasenby Liberty was born in 1843 in Chesham, Buckinghamshire, England, the son of a draper. When Liberty was sixteen, he worked first for an uncle who owned a lace warehouse, and he then went to London to work in another uncle’s wine business. In 1859 he was appprenticed to a draper, but the apprenticeship was ended after two years with both parties in agreement. He then found a position at Farmer & Rogers’ Great Shawl and Cloak Emporium, a position that was to set him on the course of his life’s work.

In 1862, Farmer & Rogers opened an Oriental importation business – one of the first such businesses – and Liberty was put to work in this Oriental Warehouse. Here he gained an appreciation for and knowledge of Oriental ceramics, textiles and other arts. After being the manager of the Oriental Warehouse for over ten years, Liberty decided to open his own business selling Oriental imports. This shop, called the East India House, was opened by Arthur Liberty in 1875. The original store was on Regent Street, and they sold mainly objects from the East – rugs, fabrics and decorative objects. The East India House was likened to an Eastern Bazaar, and it came to be a meeting place for artists, and in time became an important part of the Aesthetic Movement.

Within a few years, Liberty’s Oriental fabrics were so popular that the store, now called Liberty, had a difficult time meeting the demand they had created. At the same time, the quality of goods being imported was starting to drop. Liberty began to import undyed silk, cashmere and cotton fabrics, which were then handprinted in England, in the style of Oriental fabrics. During this time the company developed a soft palatte of colors, which became known as “Liberty colors.”

In 1884, Liberty established a costume department, in which clothing was designed and made from Liberty fabrics and which was in tune with the artistic philosophy of the rest of the store. Liberty maintained their own costume workrooms in which clothing was produced. The goal was not to make clothing that followed fashion; it was to make clothing based on historical costume, reinterpreted for the modern wearer. These were not clothes for the average tightly corseted woman of 1884, but instead were more in keeping with the taste of the Aesthetic Movement.

In 1890, a branch of Liberty was opened in Paris, France, (closed in 1932) and another in Birmingham. By this time twelve cities in Britain had shops that offered Liberty products, and there were agents around the world who were associated with Liberty, including ones in New York, Boston and Chicago.

Liberty was one of the first to embrace the new Art Nouveau style in the mid 1890s. They became known for their textiles in this style, some of which are still produced today.

As the Aesthetic Movement began to lose favor, and the Belle Epoque was ushered in, Liberty saw the need to make fashions that were more stylish, but at the same time they continued to make classically draping aesthetic dresses. The catalogues became divided into two sections – Novelties for the New Season, which showed the latest fashions, and Costumes Never out of Fashion, which continued to feature the Empire silk gowns in classical style. This division of the catalogue continued at least until the mid 1920s.

In 1925, a new store was opened in Great Marlborough Street. This store was in the Tudor Revival style, and it still houses Liberty. Also in the 1920s, Liberty began to produce small floral prints that became known as Liberty Prints. The best known of the fabrics of this time was the Tana Lawn, which is still a Liberty best-seller. Tana Lawn was so named because the cotton from which it was made originated in the area near Tana Lake in the Sudan.  All the fabric swatches shown here are from my collection of Tana Lawn scraps.

By the late 1920s, Liberty was considered to be quite old-fashioned, fashion-wise. In 1926, it was noted that not even the colors of the fabric prints had changed since 1920, and they were still using the out-moded term, “Costume Department” in reference to their clothing selection. In 1932, in an effort to maintain a connection with Paris, and to up-grade the image of their fashion department, Liberty hired Paul Poiret to design for them, not realizing that he too was completely out of step with the march of fashion. He designed four collections for Liberty in 1932 and 1933.

Over the years, many of the world’s best designers have used Liberty fabrics. Jean Muir (who worked at Liberty for a time), Cacharel and Mary Quant are just a few. Many of these designs, especially those of the late 1960s and early 1970s reflected well on the Liberty legacy of romantic designs. Today Liberty is still known for the fabrics and scarves that made them famous.

To learn more about Liberty:

Adburgham, Alison
Liberty’s: A biography of a Shop. London: George Allen & Unwin Ltd, 1975.

Arwas,Victor
The Liberty Style. London: Academy  Editions, 1979.

10 Comments

Filed under Exotic Locales

Liberty’s 1937

The lovely things are at Liberty’s

For anyone interested in textiles who is traveling to London, a visit to the wonderful Liberty store on Great Marlborough Street is a must.  The store itself is amazing, with the nooks and crannies filled with the most wonderful scarves and accessories made from Liberty fabrics, not to mention the fabrics themselves.  And for those not lucky enough to visit the store personally, there is the catalog.

Liberty was opened in 1875, and by the 1880s, the store was putting out a catalog.  The modern catalogs are beautifully done, with each page designed to make you feel like you *need* the latest Liberty watch or scarf or note cards.  But to me, the vintage catalogs are even more special, with each page a delightful assortment of the type of goods that made Liberty famous.

As you might imagine, I was thrilled to find this catalog from 1937.  It’s filled with the types of things I love to find. As the catalog copy puts it:

Think of something rare and beautiful – we sell it.  Think of something pretty and cheap – we sell it.  Think of  something especially fashionable – here it is.  Think of something worthy to present to the person you love best in the world (or to yourself) – we have a dozen of them.

So sit back and enjoy “shopping” in Liberty’s, circa 1937.  Click on each page for a larger view.

And come back tomorrow for a short history of Liberty of London and a view of some of the beautiful printed fabrics.

13 Comments

Filed under Collecting, Shopping

Liberty Style Jacket from a Scarf

As I suspected, this jacket was constructed from one 37″ scarf.  I’ve drawn a few quick diagrams so you can see how it goes together.  I think this would be pretty easy to reproduce.  Keep in mind the size of the scarf, as this 37″ one fits about a 34″ bust, if tied with the two halves meeting.

I’m going to give simple directions, but I’m assuming you know the fundamentals of sewing – basics like right sides together to stitch seams, and things like that.

First, the cutting diagram:

Note that it is symmetrical.  Here are the measurements for a 37″ scarf.  You could adjust these depending on the size of your scarf.  And because the diagram is symmetrical, I only labeled one half of it.

Cut out the 5 pieces.  For the body, make two slits, 8″ as shown.  These will be the arm holes.

Take the two sleeve pieces.  As you see them on the diagram, they are up-side down, with the sides being between the ties and the extra piece.  Stitch the sides together to form each sleeve.  .

My jacket is hemmed along the front opening and along the bottom.  If you want to hem yours, do it now.

To make the shoulder seams, you will need to put 2 or 3 pleats in the front like this:

Then fold the front shoulder to the back shoulder and stitch on the wrong side.  Then stitch the sleeves into the armholes, placing the point on each piece at the shoulder .

Make the ties by stitching them on the long ends and turning them inside out.  Attach to front.  Slip-stitch the neckline to finish it.

And that should be it.   If anyone tries this, let me know how it goes.  I’m now on the prowl for the perfect scarf myself!

12 Comments

Filed under Vintage Sewing

1930 Liberty of London Jacket

There are a few things I’m always on the lookout for, and one of them is clothing made from Liberty of London fabrics.   Liberty started as an importer of exotic goods, but by the 1880s, they were printing their own fabrics in Oriental-inspired prints and colors, and making clothing from the fabrics.  They also printed and sold scarves.

Today, vintage Liberty garments are pretty scarce, especially items from before the 1950s.  I was really tickled to spot this jacket on ebay, and even more tickled when I was actually the high bidder.  It is so typical of the type of things Liberty produced in the 1920s and 30s.  It is actually cut from a 37″ scarf, or perhaps part of two (I’ll be figuring out the pattern later) and then sewn together.

In a bit of extremely good luck and vintage serendipity, I actually found the exact scarf printed in a 1930 Liberty catalog.  Unfortunately, I can’t show you the catalog page because it was being offered for sale on ebay.  The seller had taken the catalog apart and was trying to sell it page by page at $10 a sheet.  Madness, I tell you!  Complete madness to take apart a catalog for which the seller would have gotten a very nice price.  As it was, I could not bring myself to bid on something that was taken apart in this manner.

And the madness does not end there, because my sweet little jacket is a victim of a repair crime.  I’m talking about fusible web tape, that vile glue that one can use to iron two pieces of fabric together.

When fusible products came out in the 1960s or 1970s, we sewers thought they were an answer to a prayer.  No more hemming!  No more basing in interfacings!  Unfortunately this convenience came at a price.  If you have ever encountered a 1970s garment where the glue has failed, you know what I mean.  The residue is grainy and impossible to remove.

Vintage sellers, please don’t use fusible anything on the clothing you sell.  I’m very sincere when I say I’d rather have a tiny hole or two than a glued-on patch.  Buyers, if the seller says something has been patched, email them and ask how it was patched, which is what I really should have done.

Patches

The front, showing the tiny holes

9 Comments

Filed under Collecting, Viewpoint, Vintage Clothing