Happy Birthday to Keds

This ad is from 1919, and Keds had been around only three years.   The US Rubber Company developed Keds as an athletic shoe, but you can see from this ad that they also had more formal styles.   And while US Rubber didn’t invent the athletic shoe, Keds was the first major brand that was marketed nationwide.   The term “sneakers” was actually coined by Keds in an advertising campaign; the term stressing  the quietness of the  rubber sole.  As for the name, the company had wanted to use “Peds” for the name of their new product, but that was owned by another company, so they settled on “Keds” which is thought to be a combination of “kids” and “peds”.

1 Comment

Filed under Shoes, Sportswear

One response to “Happy Birthday to Keds

  1. Pingback: Kedettes Shoe Ad, July 1938 | witness2fashion

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