Before TV and that catchy “See the USA in a Chevrolet…” song, the ad slogan for Chevy was “Ever Drive Down this Famous Street?” And the ad would show people in their new Chevrolet having a great time driving.
This is Wilshire Boulevard as it winds around the lake at MacArthur Park, circa 1948. Looks like they are having a great time, with the wind in the dog’s fur and the smiling tow-headed boys in the back seat. I tried to find a recent photograph taken from the same place, but couldn’t find one. I’m guessing that no one has the courage to actually get that close to such a busy LA street.
Or it could be that no one has the courage to get that close to crime-infested MacArthur Park, though I’ve read that the situation there is greatly improved in the past few summers.
The ad is from Holiday magazine, July, 1948.