Abercrombie & Fitch – Before the Mall

Before it was just another mall brand, Abercrombie & Fitch was one of the most famous sportsmen’s outfitters.  In 1910 they were located in Reade Street, in New York City, and from all accounts, the store was itself amazing.  There were tents set up in the store, along with all the necessary accessories for a proper camp (including a campfire).  And in 1910 they became the first store to offer sporting attire for women along with that for men.

This catalog is their second one, published in 1910.  In it they explain the A&F philosophy toward “outing clothes:”

The intelligent making of garments for sporting purposes is an art in itself, and necessitates a very exacting knowledge of the proper cut and making.

In late years there has been a tremendous increase in the number of women who have elected to share the sportman’s pleasures and hardships, and their especial needs, too, have received at our hands the most careful consideration.

Abercrombie & Fitch were known for their quality, and they were not cheap.  For example, the “Montreal” blanket suit with hood shown above was $40.  They not only kept the catalog items in stock, but also did special custom orders.

2 Comments

Filed under Camping and Hiking, Proper Clothing

2 responses to “Abercrombie & Fitch – Before the Mall

  1. Pingback: From Classy to Cringe-Worthy: Abercrombie & Fitch | Jennifer Lamont Leo

  2. Pingback: Russell Moccasins, and Thoughts about the Past and Present | The Vintage Traveler

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