Daniel Green Footwear for 1938

I just cannot resist great vintage fashion advertising!  This is a small poster, probably for a store to display in their slipper department.  Daniel Green slippers have been made for over 100 years, and they have always meant “quality.”  My grandmother, who was not a fashion plate by any means, knew her slippers and insisted on Daniel Greens.

One of my favorite stories about Daniel Green slippers is told by shoe historian Jonathan Walford.  Jonathan says that during WWII brides often wore Daniel Greens as their wedding shoes, as they were made in satin and were easier to obtain than regular shoes.  And I’ve seen them in fashion spreads of the era, usually with “at home” gowns, but I’m sure they also went to dinner.

I bought this poster some years ago because it was cheap and cute.  But it is going to a new home, as I happen to have a friend who is a big Daniel Green collector, and I think she will like it.  Just don’t tell!

Comment:

Posted by Deana Spartan:

Lizzie-
I am one of the designers for Daniel Green. I love the history that you gave with your posted. It’s great to hear that you have fond memories of Daniel Green. I would love to know more history. Maybe I can find some information from the historian you listed.
Thanks! 

Wednesday, January 23rd 2008 @ 12:53 PM


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Filed under Collecting, Shoes, Vintage Clothing, World War II

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