I got the above ad from Pam at glamoursurf.com after she posted it during the VFG Sportswear workshop. Not only is it a great ad, it was important to me because I have the shorts in the illustration! It’s always great to get a date verification for things in my collection, especially in the form of an ad or magazine copy.
The ad comes from 1944 – note the reference to War Bonds and the pun of a headline. Even though clothes were rationed and fabric was in short supply, the American sportswear makers still managed to come up with some wonderful sportswear. This pleated (front only, to save fabric) short style is one of the most flattering shorts ever made, and they look just as fresh in 2008 as they did in 1944.
Posted by Pam:
It’s great to see those wonderful shorts and what a FAB Jantzen label too!
Posted by Donna:
Posted by Lizzie Bramlett:
Donna, I found these on eBay, while looking for Jantzen swimsuits. And I’m afraid I don’t have the answer to your question… for some reason bellybuttons still rule!