If you are a vintage shoe fanatic like you should be, then you know of Summerettes. Summerettes were canvas shoes and sandals made by the Mishawaka Rubber & Woolen Mag. Co under their Ball Band trademark. According to the US trademark site, the Summerettes name dates from 1934, but their heyday was the 50s. During that decade they made what really might have the the most comfortable (while still looking cute) shoes of all time. These:
I was lucky enough to buy these several years ago along with the original box and advertising insert. They actually are a size too big for me, which is a good thing because it they fit they would have been worn out by now.
The reason I’m so convinced these are the world’s most comfortable cute shoes is that in 1973 I found a pair in an old shoe store and they were my favorite sandals until they fell off my feet several years later. By that time the old store had closed and I couldn’t get a replacement pair, but I have many memories of many interesting things I did while wearing those shoes. Not that I’d tell those stories because I happen to know that my brother reads my blog.
Here is an ad for the shoes, which dates from 1953. I need to find a better copy. This one was sent to me by the gal who sold the shoes to me. I looked on eBay and if I were desperate enough to buy from the magazine rippers I could buy the ad for $3.99. But I do not like to buy from people who tear perfectly old magazines apart. Maybe if I found one who promised that they only deconstructed magazines that were cut up anyway…
I have another pair of Summerettes, which are a bit later, late 50s maybe. I had a photo but deleted it by mistake. Anyway, they are cute yellow flats, very similar to the ones in this great store display:
Posted by Pallas:
OMG! Summerettes! I had a similar experience purchasing a pair at a Ma & Pa drugstore when I was a teen. I wore them until they fell apart. I wish I could find a pair that I wouldn’t feel guilty about wearing…
Posted by Gail:
I am sure that I had a pair of these shoes when I was about 12. I remember a pair of green canvas sandals that looked liked the beige pair in the ad. I don’t remember much about them, but I must of liked them since I have remembered them for so long.
Posted by Cathy:
So super comfy and retro-sylish!
Posted by Lizzie:
Cathy, I found a pair on ebay about a year or so ago – new in the box, from the 1970s.
The ones from the 50s were made in the USA, and the 70s versions were usually made in Taiwan.