I recently found this great 1940s wartime catalog on eBay. Even though the catalog does not tell how White Stag was serving the nation, like most American manufacturers, White Stag found their business greatly affected by the war. For one thing, two of their main product categories – ski suits and hunting attire – were made from wool. With so much of the country’s wool going to the military, White Stag was forced to use a combination of cotton and wool, and to use reprocessed wool.
They also began making what was a new category of clothing, women’s outdoor work attire. They made jumpsuits for factory and shipyard workers, denim overalls and jeans for farm workers and practical jackets and slacks called Defense Togs. (So many women in slacks led to the popularization of them, but that is another story.)
White Stag continued to make active sportswear through the war. They used the slogan, “A healthy nation needs sport and recreation.” But there were also changes in the sportswear they made for sale. Before WWII, ski suits were generally two matching pieces, designed to be worn together. The wartime shortages made necessary the use of separates, where mix and match (or in many cases, just mix) greatly increased a person’s wardrobe options. A woman would need to wear her new “Quilt Tunic” with more than just her old ski pants. It had to be multi-functioning.
Side note: The costumes in the movie Sun Valley Serenade, 1941, were designed by Travis Banton, but the ski clothes were by F.A. Picard.