More from the Bradley Knit Wear Company – a sweater catalog from 1921.
“Navajos are the original and exclusive Bradley contribution to knit coat wearers. The knitting of authentic Indian designs through the body and sleeves of the garment individualizes Bradley Navajos among knitted coats.”
What an interesting use of American Indian images and designs. Of course, the Indian portrayed is not Navajo, and I doubt that the designs were either. In the 1930s the Navajos took Beacon Blankets to court to stop their usage of the tribe’s name. I wonder if they took the same step with Bradley?
Bathing suits were such a large part of Bradley’s business that even the winter catalog had an illustration to remind the shopper to buy a Bradley suit!
Posted by KeLLy Ann:
Posted by Sarah:
That said, what a marvellous catalogue – I love the long line cardigans and those cosy-looking big knit hats!
Posted by Lizzie:
A lot of companies built their business on copying Indian designs – Beacon and Pendleton years ago, Ralph Lauren more recently. Give me an authentic vintage Chimayo jacket anyday!