1920s French Fashion Prints

I love fashion prints from the 1920s, so when I found these at a bargain price I had to have them.  Now, I’m hoping some of you can help me determine exactly what these are.

The best fashion prints from this time period are pochoirs, which translated from the French means they are produced by a stencil.    Both of the prints are hand-colored, but they are quite different in materials.  And from a search through books and the WWW, I’ve seen both referred to as pochoirs.

The top one (isn’t she beautiful?) is printed on tissue and is gouache, an opaque watercolor.   The tissue is then glued on one side to a heavier sheet of paper.


The second one appears to have been cut from a book.  It is identified as No 2 de la Gazette, 1922, Planche 16.  This does seem to be very similar to ones I’ve seen from Gazette du Bon Ton and other magazines of the period.  I don’t know if you can tell, but this one is hand colored, not printed.  And in the bottom image you can see that this one was by Pierre Brissaud, a well known French fashion  illustrator.

I would appreciate any insights and thoughts on these lovely illustrations!


Filed under Curiosities

5 responses to “1920s French Fashion Prints

  1. Ann

    These are lovely. The top one almost has a feel of Erte though not as fanciful as his work.


  2. Lin

    I love the way the second one looks like a scene from a short story by Colette, but just happens to give you very precise information about the clothes…


  3. liz weisz

    wow, I’m working on the revision of an old translation of The Great Gatsby, and these images (and many others you’ve posted) just help me visualize the whole set so much better


  4. Pingback: Shopping with the Vintage Traveler, Spring 2019 | The Vintage Traveler

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