In 1937, travel trailers were still a bit of a novelty, the first ones being manufactured in 1930. People had been auto camping for sometime though, and by the late 1920s, home built trailers were appearing on America’s roads. In 1929, Arthur Sherman of Detroit had a carpenter build a camping trailer for his family. It was so popular at the camping spots that Sherman saw the potential in the idea. He started manufacturing travel trailers as the Covered Wagon Company. Others followed, with the center of manufacture being Elkhorn, Indiana, which had 34 trailer builders by 1935. Despite the Depression, the travel trailer business boomed. It is estimated that in the 1930s there were up to 2000 makers of travel trailers.
I’ve always been a sucker for wardrobe lists, ever since I was eight years old and got the list for summer camp. So this 1937 ad is one of my favorites. Here we have Mrs. Robert Fulton, Jr. detailing her packing list as she and the mister head off across the country. She made sure that it was all washable, or rather “Luxable”, as this is a Lux soap ad. To better read the ad, click on each photo for an enlargement.
Tomorrow, I’ll write more about the 1930s trailer boom and how WWII changed the trailer industry. A hint: