The lovely things are at Liberty’s
For anyone interested in textiles who is traveling to London, a visit to the wonderful Liberty store on Great Marlborough Street is a must. The store itself is amazing, with the nooks and crannies filled with the most wonderful scarves and accessories made from Liberty fabrics, not to mention the fabrics themselves. And for those not lucky enough to visit the store personally, there is the catalog.
Liberty was opened in 1875, and by the 1880s, the store was putting out a catalog. The modern catalogs are beautifully done, with each page designed to make you feel like you *need* the latest Liberty watch or scarf or note cards. But to me, the vintage catalogs are even more special, with each page a delightful assortment of the type of goods that made Liberty famous.
As you might imagine, I was thrilled to find this catalog from 1937. It’s filled with the types of things I love to find. As the catalog copy puts it:
Think of something rare and beautiful – we sell it. Think of something pretty and cheap – we sell it. Think of something especially fashionable – here it is. Think of something worthy to present to the person you love best in the world (or to yourself) – we have a dozen of them.
So sit back and enjoy “shopping” in Liberty’s, circa 1937. Click on each page for a larger view.
And come back tomorrow for a short history of Liberty of London and a view of some of the beautiful printed fabrics.