Ad Campaign – Pendleton, 1950s

It’s not as if I’ve not already written about Pendleton here.  I realize that I have a tendency to go on and on about the things I love.  And I do love a snappy Pendleton 49er.  It is pretty much the perfect casual fall jacket – lightweight but warm.  And if you can dream up a color combination, then you’ll most likely be able to find it in a 49er.

As the name implies, the jacket was first sold in 1949, the first ever Pendleton item made just for women.  By the early 1950s they were making a full range of woolen wear for women, as these ads from 1952 through 1954 show.  And how about that red plaid handbag in the  second ad below?

The 49er continued to be popular, and is still made today.  A dating hint:  Pendleton was one of the first USA companies to use the Woolmark symbol on their label, starting in 1964.  The most recent  ones are made in Central America, not the USA.  I really do wish Pendleton would see the light and move production of this iconic American garment back to the US.

 

 

17 Comments

Filed under Advertisements, Made in the USA

17 responses to “Ad Campaign – Pendleton, 1950s

  1. These are fantastic! Thanks for sharing.

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  2. So fun!!! I just came across a Pendleton ad the other day from the 50s and chastised myself for not thinking of wearing a 49er with a belt sooner! Lol!

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  3. Pendleton! Oh, my heart melts for Pendleton. Every time i thrift I want to find it. So so beautiful. I love the educational posts you do! The spirit of vintage love is here truly. It’s now popular to wear “renewed” and “vintage,” but few of the ever-trendy females buying actually understand what they are wearing. Vintage has an identity its own; just wearing it can’t make you “authentic.” the authenticity is their for those who find and know it… Even if no one else recognizes it, the value is still there.

    Well, now that I just became a psycho-opinionated reader, I shall bid you good day. <4

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  4. I agee with you. Pendleton, we want/need you back in the US! Great pictures and post. Thanks.

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  5. Gorgeous. Love these–especially the full-on tartan suits with the handbags!

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  6. Em

    One of each, please! I, too, liked the belting and the accessorizing. I always do a happy dance when I find Pendleton while thrifting.

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  7. Pendleton needs to bring back these tartans!. Your post here got me to run over to their web site to see what they are selling for fall, and what I notice is that they seem to have lost their original focus and use a color palette that is somber gray and pastel. What a disappointment that was!
    But a little bit of hope: the reversible plaid pleated skirt is labeled that it is made in the US, and some of their plaids seem to be woven here (but assembled ‘off shore’, thus saving their customer maybe $40 – $50 on a skirt).

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    • Yes, the 49ers on the site are a bit subdued…

      Almost all of the wool they use is still woven by Pendleton in the USA. Most of the woolen garments are constructed in Central America. Other items, such as coordinating blouses and sweaters, are made in China. It is too expensive for them to send the US wovens to China because the Chinese have imposed very high tariffs to keep foreign textiles out of their country!

      The made in the USA skirt is a very good sign. The last time I was in a Pendleton store, two months ago, I noticed several items that were made in the USA. I suspected they were samples, as this was an outlet store, so spotting a USA made garment on the website is very good news!

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  8. Tracy Hart

    Pendleton has an interesting mix of clothes, a few things with their signature plaids, some modern classics, and Western inspired clothing using Indian blanket motifs. The quality is still great, and it’s easy to order a bunch of things and return what doesn’t work. Their home collection, especially the blankets, is interesting if you can work the vivid patterns into your decorating. I think it’s an interesting catalog/web-site worth watching …

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