It’s not as if I’ve not already written about Pendleton here. I realize that I have a tendency to go on and on about the things I love. And I do love a snappy Pendleton 49er. It is pretty much the perfect casual fall jacket – lightweight but warm. And if you can dream up a color combination, then you’ll most likely be able to find it in a 49er.
As the name implies, the jacket was first sold in 1949, the first ever Pendleton item made just for women. By the early 1950s they were making a full range of woolen wear for women, as these ads from 1952 through 1954 show. And how about that red plaid handbag in the second ad below?
The 49er continued to be popular, and is still made today. A dating hint: Pendleton was one of the first USA companies to use the Woolmark symbol on their label, starting in 1964. The most recent ones are made in Central America, not the USA. I really do wish Pendleton would see the light and move production of this iconic American garment back to the US.