Ad Campaign – Schiaparelli Perfumes, 1940s

Never one to do things in a subtle way, when designer Elsa Schiaparelli released a line of perfumes and cosmetics, she commissioned artist Marcel Vertès to do her print advertisements.  Full of color and fantasy, these ads are a far cry from the usual “let’s buckle down and win this war” attitude of most of the advertising of the WWII years.  Maybe it was good that someone remembered that people needed a little lighthearted romance in lives that were being consumed with the war effort.  If so, then Schiap certainly delivered.

The ad above is from 1940, and is for the perfume, Sleeping de Schiaparelli.  The perfume bottle actually looked just like the candlestick the woman is balancing on her nose!  Over the years Schiaparelli released a variety of interestingly shaped bottles, including “Shocking” which was a dressform that mirrored the figure of Mae West, and the Book of Hearts, in which the bottle fit into a little book.

The rivalry between Schiaparelli and Coco Chanel is legendary, and I can think of no better way to illustrate the difference between the two designers than to show a typical Chanel No. 5 ad from the same era:

Here is a  gallery of Schiaparelli ads.  Because there are so many, you’ll need to follow the link to see them all.

1941

1943

1944

1944

1945

1945

1945

1946

1946

1948

1948

1948

1950

1951

1951

1952

9 Comments

Filed under Advertisements, Designers

9 responses to “Ad Campaign – Schiaparelli Perfumes, 1940s

  1. These are so pretty! I adore Schiaparelli 🙂

    Like

  2. Really great post! Love these images. Barbara

    Like

  3. I have one of these! Love the illustration.

    Like

  4. Hey there are loads of these vintage Schiaparelli adverts for sale here: http://tiny.cc/dj889

    Like

  5. Pingback: Vintage Tips, Tutorials and Links Round-Up | Penny Dreadful Vintage

  6. Pingback: Vintage Tips, Tutorials and Links Round-Up | Penny Dreadful Vintage

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.