Ad Campaign – Maidenform, 1957

In the 1950s and 60s, Maidenform had a winner of an ad campaign.  The I Dreamed campaign covered everything from women in politics to art and history to downright silliness.  If it could be dreamed, Maidenform did the ad.

I love this “I dreamed I crashed the headlines” ad from 1957, because Maidenform managed to get their name in the news this past week.  Janie Bryant, the designer of Mad Men, who has been wardrobe advisor for Maidenform for over a year now, was interviewed in an article that comes off as an ad on

In this article, Bryant reveals the “secret” that the way to achieve a curvy 1960s look is to wear “the right foundations that accentuate your curves.”  And in the short article, the brand name is mentioned three times, plus there are two links view the collection.

There has been a lot written lately about fashion bloggers blurring the lines between news and advertising, but here is an old school magazine doing the very same thing.  But, really, hasn’t it always been that way?



Filed under Advertisements

2 responses to “Ad Campaign – Maidenform, 1957

  1. Oh I love this ad! Advertising and news go hand in hand I’m afraid. One can’t live without the other. Thank you for this great post!


  2. News or ad? maybe it has alot to do with content: ads = no content, news article = content. So, the ‘interview’, virtually without content, is an ad in my opinion. BTW, I took a peek at the new Maidenform vintage inspired lingerie designs this ‘article’ refers to. Sadly, they look nothing like lingerie from the 50s/60s, what a missed opportunity.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.