Keds were first made in 1916, and their only product for the 95 years of their existence has been shoes. So it was a bit of a surprise when they announced the release of a line of clothing. It would be, of course, sportswear, as Keds has always been a maker of classic sneakers.
The line is currently being sold at Opening Ceremony in their stores, and online. It is pretty much what you would expect, primarily sportswear basics such as tee shirts with pants, shorts and short skirts. But there is also some outerwear and a few dresses. I was pleased to see that the tee shirts and a few other items are made in the USA, which was a bit of a surprise as Keds themselves have not been domestically produced for a good many years. (Be careful if shopping, as the little American flag means only that the company is American owned. To see the country of manufacture you have to click on the “Details” tab.)
It is a mystery to me why the made-in-China items are so expensive. I have not seen these in person, so the quality might be extraordinary. I hope so, because $150 for a pair of poly blend shorts seems to be a bit much. Anyway my favorite pieces are USA made – the brown and beige ribbed turtleneck and the little white crew-necked shell are great, and I’ll even admit to liking the Keds logo sweatshirt. But for the most part, I’m really not impressed.
Now, the shoes above are what impress me. These are the ones in the 1922 ad, and I’m happy to say they are a part of my collection.