This ad from 1952 shows what White Stag did best – stylish active sportswear. Originally known as the Willamette Tent and Awning Company as a manufacturer of canvas tents and sails, the company was founded in 1906 in Oregon. This name was later changed to Hirsch-Weiss Canvas Products and the company added rain-proof coats and other outdoor wear to their line of sporting goods.
In 1929 they developed a line of clothing for skiers, using the English translation of Hiesch-Weiss, White Stag as the brand name. In the late 1920s skiing was an up and coming sport in the US, and the new line was successful. By the late 1940s they were producing other sportswear as well, often made from their trademark canvas . White Stag is still made today, but the clothing bares no resemblance to the original sportswear. The brand name is owned by Wal-Mart.
More vintage White Stag Ski Togs ads: