Diane Von Furstenberg for Vogue Patterns – 1976

First, let’s talk about prints.  There are some prints that you really don’t even need a label in order to identify them:  Lilly Pulitzer, Pucci, Liberty.  You might even add the 1970s knit prints designed by Diane von Furstenberg to go with her wrap dress and other simple designs.

In 1976, not only could you buy a DVF wrap dress, you could make the very same dress, using the pattern released by Vogue, and her official fabrics, which were produced by Cohama Fabric.  I love the idea of being able to actually buy the designer fabrics in one’s local fabric store.  Yes, I know you can buy Pulitzer and Liberty prints, but can you imagine there being an Oscar de la Renta and a Prada section in the fabric store?

An interesting thought, because there well may be a Prada section – sort of.  Miuccia Prada used at least five Lilly prints in her 2012 Resort collection.  (Start with #15. You can’t see the Lilly signatures, but they are there.  Prada also used Lilly prints in her menswear Spring/summer 2012 collection.)

I don’t know where Cohama produced this fabric, but I found it in one of the little textile producing towns that dotted the North Carolina landscape.  I love visiting the antique and thrift stores in this type of town because I’ve found some incredible textiles over the years.

There is not enough for a dress, but what about a wrap blouse?


Filed under Fashion Magazines, Sewing, Textiles

19 responses to “Diane Von Furstenberg for Vogue Patterns – 1976

  1. Oooo, amazing! Any chance you could email me readable jpegs of the article?


  2. Lizzie, did you know I actually have a DVF dress made from a Vogue pattern? It’s more of a prairie style but has the DVF label in it. I didn’t know what it was at first!


  3. My mother loved DVF wrap dresses back in the day, but being a bit more hourglass figured myself, I always felt too exposed with the wrap style, even though I dig some of those patterns.

    Clicking into the Prada link, I can tell that I don’t follow current fashion, because the mish mash of styles all put together like that looks like a big ol mess to me, and I can’t imaging the high prices of looking so disheveled! Guess I’ll stick with my clean and elegant approach, even if it is old fashioned 😉


  4. Holly

    I love Diane Von Furstenberg!! I’m longing to get my hands on an original…I should say a vintage original!


  5. What a great fabric find. I have a more recent Diane Von Furstenberg silk wrap dress that was given to me with the tags on it when I used to clean houses in college. One wealth lady I cleaned for had a major clothing addiction, and she would pay us to clean out her closets and let us take the clothes she didn’t want! I still have the dress. It is beautiful, and I feel so glamorous in it.


  6. I still have a 1975 Diane Von Furstenberg dress in the featured “spotted” fabric (white on navy blue) – it’s totally eye-catching. Seeing your red fabric “find” reminded me again how much I loved her prints. I made myself a DVF wrap dress from the Vogue pattern, and although I no longer have that dress (nor the pattern – I can’t believe I got rid of it!!) I guess I never put the Vogue label in it, as I do still have it. By the way, Britex Fabrics in San Francisco is a great place to look for designer fabrics.


  7. I had a DVF wrap dress in the 70’s – blue and white print. I loved that dress – I wish I still had it…not that I’d be able to fit into it anymore 🙂 Thanks for the memory!


  8. Pingback: Designer Sewing Patterns | The Vintage Traveler

  9. oooh! Thank you for posting this. I collect DVF wrap dress patterns. if you still have a readable copy of the article I would love to read it!!!


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