Ad Campaign – Cool-ees by Joyce, 1940

All Cool-ees by Joyce are not carried by all stores, but most good stores carry Cool-ees.

The Joyce Shoe company of Pasadena, California was in business at least from 1940 into the 1980s.  It was founded by William Joyce.  In 1950 the factory suffered a terrific fire which destroyed much of the company’s inventory.  Newspaper reports of the time show employees sifting through the smoldering building looking for things to salvage.  I’ve got to wonder if any of those smoky shoes actually made it onto the market!


Filed under Advertisements, Shoes

2 responses to “Ad Campaign – Cool-ees by Joyce, 1940

  1. Ah! you beat me to the punch with this one. My home town seems like such a strange place for a shoe factory (if you find an address–I’ll track it down). The name does show up variously, and maybe some heirs are still around…(will see if there is more to this story and report back!)


  2. Pingback: Ad Campaign – Joyce Shoes, 1948 | The Vintage Traveler

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