Ad Campaign – Joyce Shoes, 1948

As promised, here is another sandal ad, and another one from Joyce Shoes of Pasadena, California.  This is their Maracaibo line of 1948, inspired by the shapes and colors of Venezuela.  During WWI and for several years afterward when travel to Europe was greatly curtailed, the countries of South America provided a lot of fashion inspiration.

1 Comment

Filed under Advertisements, Shoes

One response to “Ad Campaign – Joyce Shoes, 1948

  1. I love the illustrations used in this advertisement and the bold colours all tie in so nicely together. Gorgeous!


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