I dreamed I was bewitching in my Maidenform bra.
This dream goes out at night! Was there ever such artful magic? Me… marvelously molded, abra-ca-da-BRA-ed to beauty by my Maidenform bra. If you’ve dreamed of being bewitching… let your dream come to life with Maidenform.
This October 1951 ad shows probably the most un-witchy witch imaginable with her pretty smiling face. But at least the props are there – the broom and the cone for a hat.
The I Dreamed ad campaign was one of the longest ever running campaigns for a clothing brand, starting in the late 1940s and lasting through the mid 1960s. The Maidenform wearer dreamed of everything from sailing down the Nile to being a mermaid.
So, anyone know the slogan that replaced I Dreamed I…?
I love the way the hat echoes the shape of the “marvelously molded” boobs. Next came “The Maidenform Woman. You never know where she’ll turn up.”
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I love a pretty witch, the other type, the ugly, green skinned, wart faced style is a way to demean women of power to my thinking. Bewitched is my model 🙂 I also love this ad, fabulous sandals!
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Thanks for the great link to those Maidenform ads!
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