Ad Campaign – Avon for the Red Cross, 1943

Click to enlarge

The year was 1943, and the need for nurses was great.  You’d not even know this was an ad for cosmetics if not for the little line of products across the top of the page and the big Avon logo and the foot of it.

I love looking at magazines from the WWII era, because so many of the ads and the editorial content is about the war effort.  Companies that were not able to continue full production of their product lines advertised anyway, with an emphasis on winning the war.

But what I love most of all is how it seems like there was just such a united front, that all Americans were working for the winning of the war.  Yes, I know there were political differences even during WWII, but how much pleasanter and how much more fulfilling it would be for all Americans to again work toward the common good.


Filed under Advertisements, World War II

6 responses to “Ad Campaign – Avon for the Red Cross, 1943

  1. I think the exact thoughts when I see those old ads. It’s so disheartening that we don’t have that idea of uniting to accomplish something.


  2. Hear, hear! The only way we can accomplish anything is if we all work together.
    I actually just had a dream last night that involved the scrap drives that I read were held during WWII and I wish we could do the same thing now, if only to reduce landfills and get people more aware of the potential of what they throw away.
    Sad that it takes a tragedy like 9/11 to remind us we’re all in this together.


  3. I have a post with another of these ads.
    I also love that spirit of togetherness that you see in the magazine ads from WWII. I especially note the companies that advertised to say that their products weren’t available now (and why), but asked folks to wait till after the war. The companies that did still have products emphasized how long their washing machine or whatever would last. Not exactly what we see today.


  4. ourdailydress

    I absolutely love the capes. I got too distracted by the capes to take anything else in!


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.