This 1962 ad for York cigarettes called Oleg Cassini “the grand-entry newcomer on the fashion scene” even though by that time he had been running his Seventh Avenue business for twelve years. It is true that it took his association with Mrs. Kennedy to put him on the mainstream fashion radar.
Cassini lost no time in capitalizing on his new-found fame. He had already been dabbling in licenses and product endorsements, but in the early 1960s he began endorsing everything from lingerie to cigarettes. Interestingly, he was very often pictured in the ads.
In 1963 and 1964, the “New Oleg Cassini seamless stocking” featured a series of ads with Cassini shown giving fashion advice to various women celebrities. In addition to Carroll Baker and Carol Channing, there were also ads with Arlene Dahl, Tina Louise, Elizabeth Ashley, Carol Lawrence and Suzy Parker.
One of Cassini’s licenses was with Peter Pan lingerie and swimsuits. 1964
And who wouldn’t want a pair of diamond shaped sunglasses! 1966