Fashionable Dress – May, 1927

Here’s a stunning springtime look from 1927.  That print is so typical of the mid to late 1920s.

It seems like everywhere one turns these days there is an article or reference to the 1920s.  I’m sure the up-coming Gatsby film from Baz Luhrmann has a lot to do with the interest.  You would almost think this was a Twilight movie with all the buzz that is surrounding it and with the release date less than a month away, the interest is growing.  A new trailer was released last week, and with it the lines have been drawn between those who are determined to love it, and those who have vowed to hate it.

I think to key to loving it is to just forget everything you know about fashion in the 1920s, and just enjoy the spectacle that is a Luhrmann film.  Go into the theater knowing this is fantasy, not American Lit and certainly not fashion history.

This is the fifth time The Great Gatsby has been filmed.  I have not seen the 1926 version (considered to be a lost film) nor have I seen a 2000 made for TV version, but the 1949 and the 1974 films neither accurately captured the fashions of 1922, when the book was set.  The clothes in the 1949 film pretty much look like they are from 1949, and the 1974 clothes look like they are from later in the 1920s when skirts had risen almost to the knee.

Of course the problem is that people seeing the film who are not that familiar with the fashions of the early 1920s will now have a visual reference, however misleading,  much like the 1974 version crystallized a vision of the 1920s for my generation.

Illustrator:  Evelyn Browne

Copyright:  Not known.  The Fashionable Dress Publishing Company (1915-1930)  was absorbed by Fashionist in 1931.


Filed under Fashion Magazines

16 responses to “Fashionable Dress – May, 1927

  1. Love the poster, love the original artwork, love the dress and SO HAPPY you say that the ’20’s are coming back in style! (Don’t tell anybody, as I know it’s so popular with so many of the sewists, but I am not a huge fan of ’50’s fashions for myself……remember, shhhhhhh). I don’t have the figure type for it, at all, and they just don’t look good on me! I also love the prints from the ’20’s, 30’s and 40’s. They are so different from fabric/wallpaper prints after these eras and hope, hope, hope, they come back so I can purchase some and make garments! Thanks for posting. I’ll have my eyes peeled for the ’20’s to ’40’s.


  2. Such a beautiful illustration!

    I’m not sure about the latest version of the Gatsby but you’re right. I think it needs to be looked at as a Luhrmann film because all of his films are so distinctly ‘his’ and quite spectacular to look at.

    I’ve only seen a little bit of the 1974 version and while it was pretty to look at too… it was quite awful!


  3. I find it so silly how people are criticizing Baz’s interpretation of Gatsby. Mostly for the clothes, but also for the music choices. Has everyone already forgotten about Moulin Rouge? Like THAT was accurate! It’s just Baz’s style. He’s always been eccentric and his films are always over the top.


    • One of the things I liked best about Moulin Rouge was the music, but I went into that film with no preconceptions whatsoever. I think I read too much these days, or maybe it is that there is just so much pre-analysis due to online trailers.


  4. Beautiful cover art! I’ve grown to love the ’20s styles more with age – and the fact that I can easily wear them with my small bust. It’s nice to have something come back into style that hasn’t been very popular for a long time! =)


  5. A little note to say I have nominated you for a ‘Versatile Blogger Award’ – much deserved..pop over to mine for more details! x


  6. I love this illustration–especially the use of color. In my humble opinion, the straight up and down styles of the 1920s did not look good on many people–but when it worked, the look was really fabulous.


  7. Love that illustration. I guess there’s a 50/50 chance that I’ll like the film. I liked Strictly Ballroom and thought Romeo + Juliet was great…but Moulin Rouge left me cold. (I didn’t see Australia.) So–we’ll see!


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