In today’s ad, we see the influence of the “British Invasion”. I think people generally apply that term to music, but fashion, movies, and even cosmetics looked to Britain after the smashing success of the Beatles’ 1964 US appearances.
Yardley of London is considered to be the oldest cosmetics company in the world, having been established in 1770. In the 1950s Yardley ran ads in American magazines that featured a slightly creepy (my opinion; creepy is in the eye of the beholder) Madame Alexander doll, holding a bottle of lavender fragrance. It was a very old fashioned image.
Sometime in the mid 1960s some very smart persons at Yardley decided to cash in on the British craze. The result was a line of products marketed to teens that were centered around a London Look theme. The packaging was colorful, the colors the latest in fashion, and the advertising fun. There were even TV ads that were placed on shows like The Monkees that had a teen audience.
They managed to get one of the most recognisable faces of the London Look, Jean Shrimpton, to model the print ads. Yardley went from being the brand of grannies to the brand that gave a bit of London cool to girls everywhere.
After all the talk about Ringo in yesterday’s post, I could not help but notice that this lipstick was named the SlickeRINGO.