From the cover notes:
In previous years, necks this low were usually seen on evening dresses. Now they come right out in broad daylight and, combined with the briefest of sleeves, signal a new type of day-or-date dress that is this summer’s favorite.
In 1943 it was becoming increasingly necessary for the clothing budget ( and ration coupons) to be stretched as far as possible. Clothing was often advertised as being multi-purpose, much like this “day-or-date” dress. And while not exactly office-appropriate, it does seem like just the thing for an afternoon out shopping or for a casual dinner date.
This issue of Glamour was full of wardrobe stretching ideas:
* To save wear on your work clothes, change into slacks or hardy cottons when you arrive at home after work.
* Keep your clothes repaired and clean. “A stitch in time saves nine.”
* Cover up the moth holes in your old wool swimsuit with flower appliques cut from colorful cotton.
* Make a sturdy housedress by adding a skirt to the bottom of an old shirt.
* Fasten a bunch of fresh flowers to a plain hat. It’s like a new hat every time you wear it!
Model: Not credited
Copyright: Condé Nast