All Is Not Lost

Today is one of those days when I thought I had a new post all ready to go, only to find out that some photos I thought I had, in reality, I didn’t have.  That’s really not such a disaster, but I usually spend some time before posting, “writing” the post in my head, so that my thoughts will be organized when I sit down to write.   So today, my thoughts are all about the Ballets Russes, but that post will have to wait until the photos magically appear in my inbox.

But I do have something wonderful for today anyway.  Last week Edgertor sent some 1940s Tabak ads my way, and said they came from The Californian, which is available online at  I know what a great resource The Californian is because I’m lucky enough to have an issue.

There are several ways to access the magazines.  The easiest is to read it online, but there are also pdf and Kindle versions, among others.

1946  1946  1947  1947  1948  1948,1949  1949,1950  1951,1952

There are lots of great fashion ads, especially from California companies, and there are also features on California designers and companies.

And if you have a day or two to waste, spend some time at  There’s lots there, waiting to be discovered.


Filed under Vintage Clothing

16 responses to “All Is Not Lost

  1. Oh my word, these magazines are fabulous! I’m drooling over the swimsuits in the summer 1951 issue. Thank you for posting this!


  2. Thank you!
    I am having so much fun looking at all the gorgeous clothes and ads in The Californian.
    I have lived in California for over 20 years (I’m a Brit) and love it!
    Wish I could get my hands on some of these mags.
    As usual, another excellent post.


  3. What a walk down Memory Lane!
    Thank you.


  4. Teresa

    What a great resource. Thanks so much for sharing Lizzie!


  5. I am taking this opportunity to tell Lizzie that the problem I had posting here six weeks is resolved. I clicked an icon on my laptop out of curiosity and it solved several problems. I don’t know what it is but it worked! Sorry to post off-topic. SG


  6. I just paged through the first few ads on the first magazine and I’m already in awe. These are going to be FUN to look at. Thank you, Lizzie!


  7. John

    Terrific resource for product ads — thanks! Check out 200,000 pages of fashion magazines since 1921. You can search by keyword too!! it is in French so use the google translation service.’always translate French’.


  8. Pingback: No Accounting for Taste | L’Officiel & The Californian archives for your viewing pleasure

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.