I usually don’t collect souvenir scarves, as they are so common, and the quality is usually quite bad. But I could not resist this great cotton scarf that shows scenes of how to spend a Southern California vacation. There’s golf and wine and sunbathing and the desert. So how to place a date on something like this?
There are plenty of clues, starting with the place names. Some, like Arrowhead (Lake) and (Hotel de) Coronado were not very helpful as their lifespans cover many decades. But then there is the (Cafe) Trocadero, which opened in 1934 and closed in 1946. That gave me the best timeframe from just the places named.
There is also the evidence within the illustrations.
The two women in sunhats above are straight from the 1930s, while the swimsuits in the drawing below looks more like the 1950s. But remember, this a Southern California. People wanted it to look more movie star, more glamorous.
Horse racing became a big draw in 1934 with the opening of the Santa Anita race track.
Al Levy Died in 1941, but his famous tavern continued in business after his death.
My best guess is mid to late 1930s. Is there anything I’ve missed?