A few weeks ago I got an email from Janey at Atomic Redhead, asking if I’d like to have an early 1970s White Stag tennis dress. That was a simple “yes” as you probably guessed already. And I was really sold after seeing the embroidered stag on the pocket.
White Stag was one of those big sportswear companies that sort of lost its way in the late 1970s. The cotton canvas togs of the past didn’t appeal in a polyester world, so they went polyester. By then the Hirsch family, founders of the company, had sold it to the giant corporation, Warnaco, which was interested in profits, not the heritage of White Stag. They continued making ski and other sports clothing, but they were not able to compete in the increasingly more technical business of active sports clothing. Eventually the company concentrated on making casual separates. Today the label is owned by Walmart.
In the early to mid 1970s, Americans were really loving their red, white and blue. Funny how the celebration of an historical event (the 200th anniversary of the signing of the Declaration of Independence) helped shaped people’s color choices. And I have the perfect red and blue tennis panties to go along with this sweet little dress.
Janey, many thanks for such a super gift!