rose marie reid takes Op Art out of the gallery and gives it to every girl on the beach! What’s wilder yet is to mix these cotton prints in swimsuits, cover-ups and accessories…
It was 1965, and Op Art was going mainstream. Many people still did not “understand” modern art, but because of textiles, many were exposed to it and actually liked it.
It’s interesting that in the ad copy they are encouraging the mixing of prints, but in the photo the models are wearing only one print each. It was hard to go from the matchy 1950s and early 60s into mixing prints that were crazy to start with!
The beginnings of Op Art can be traced to Josef Albers, who left Germany in 1933 when the Nazis closed down the Bauhaus, where he was teaching. He immigrated to the US, and ended up here in Western North Carolina, at the new and experimental Black Mountain College. If you’ve never heard of Black Mountain, and you love modern art, you need to make its acquaintance. It’s an amazing story about how some of the best modernists ended up in the NC mountains.
There is a museum in Asheville, so maybe I ought to go and take photos.