Ad Campaign – Jantzen, 1958

Important coordinates: accent on off-beat color

Fresh fashion idea in coordinating Jantzen colors: pick a tone and add an electric accent.  Start with leaf green and accent it with magnetic cobalt blue… add spice brown to cloud-seven grey.

To me, blue and green seems like such a natural combination that it interesting to note that at one time it was considered “off-beat.”  Maybe that’s because recently I’ve been spending part of every afternoon in my backyard, looking up at the blue sky through a veil of green leaves.

Other things of note:  The middy-inspired cardigan is dubbed an “admiral” cardigan.  The chilly mornings around here make me long for a pair of “toe toasters.”  And have you ever heard of “cloud-seven grey?”

12 Comments

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12 responses to “Ad Campaign – Jantzen, 1958

  1. Nowadays, denim is considered a neutral so no one thinks of other colors as unusual with blue pants. I love both color combinations in the ad!

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  2. Liz… I would have thought the “toe toasters” would have been brown…or at least black (the color of toast at MY house) not blue as shown. Well written ad.

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  3. Diana Coleman

    Today I wore pink and orange. That would have been shocking in1958!

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  4. jasonasch

    Are you familiar with the prints Fuller Fabrics commissioned in the fifties from Picasso Leger Matisse? It is covered in American Fabric magazine ? Love your site. I have a fabric store in Los Angeles.

    Sent from Cernobbio

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  5. I think that the clothes and color combinations in this ad look very contemporary!

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  6. I *love* a middy collar! And these colors are great–especially loving the “spice brown” with “cloud-7 gray.” And I definitely need a pair of the toe toasters. We just need a quick time travel trip back to 1958, I guess.

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