Going Places with Bobbie Brooks go-togethers
Arrive in style via spice-colored brushed wools… the soft purr of sweaters traveling atop sleek skirts… to mix and match for your very own day-time, date-time, play-time Wardrobe Magic.
We all enjoyed the green and blue last week, so I had to feature another ad, although softer, of that combination. The reference to “spice-colored” in the ad copy is a bit confusing, as I associate spice with warm golds and browns.
Of course, what Bobbie Brooks dubbed “go-togethers” we would call separates. By 1960 many companies were producing coordinating lines of separates that a woman could mix and match.
We Baby Boomers remember when Bobbie Brooks was big stuff. Their target consumer was the teen and college student, and they took a very scientific approach to merchandising. They came up with an organized plan of choosing which garments to manufacture. This plan utilized a consumer board made up of 600 junior-sized teens and young women, their targeted consumers. So in effect, the clothes were those chosen by the potential wearers.
Note the offer of a free booklet, “Wardrobe Magic.” I have a copy and I wrote about it and the company a few years ago, so check it out to learn more about this one great American brand.