Ad Campaign – DuPont Orlon, 1954

Christmas sweaters of ORLON are angels to wash!

New joy to get or give sweaters soft as angel’s wings… warm as a Christmas wish…and, oh, so easy to care for!  They’re sweaters of “Orlon” – the fiber that makes luxury sweaters practical for day-to-day living…

P.S. Beautiful way to get kissed, give him a sweater of “Orlon.”

Today we’d be hard-pressed to think of Orlon as a luxury fiber, but in the 1950s synthetics were a novelty, and the ease of caring for them must have seemed to be a true luxury.  In 1955 Givenchy did a complete line of sweaters, all made from Orlon.  And most of the decorated sweaters sold by Schiaparelli in the 1950s were Orlon.

I will say, that’s a nice way to style a twin set.

6 Comments

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6 responses to “Ad Campaign – DuPont Orlon, 1954

  1. Yes, it hard to get back into that “miracle fiber” mindset, isn’t it? I was appalled to learn that McCardell made dresses out of nylon, but it made a lot of sense at the time. All the filmy elegance that could be thrown into the washing machine!

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  2. So very stylish! Especially with the pearls.

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  3. I have a 50’s Orlon pullover sweater, and I’m amazed at how soft and comfortable it is. I love it!

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  4. Christina

    I can’t think of one good thing to say about Orlon. “Angels to wash.” That’s a good one. Acrylic knitwear after it was washed became pretty nasty and subsequent washes turned it into a clogged mass of texture. The pilling was something else. The static coming off a sweater could power up NYC. Can you tell I don’t like Orlon? 🙂

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