Ad Campaign: Burdine’s 1935

Oops! Empty… of course!

At this season empty luggage identifies the fashion-wise resorter, postponing her selection of vacation things until arrival at Miami – and Burdine’s.  Determined not to be fooled again by the alarming fickleness with which the resort style picture changes, she will do her shopping as the season goes its merry way, choosing Sunshine Fashions as the final word in playtime apparel.  

I guess it really does make sense to wait to purchase one’s resort wardrobe upon arrival in Miami.  I mean, you’d hate to have the wrong heel style, or a too big lapel, or a sleeve not quite puffed enough.  We must not be fooled!



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6 responses to “Ad Campaign: Burdine’s 1935


    Such a lovely thought !


  2. Wonderful ad – thank you!


  3. The ad also emphasizes regional fashion cultures, don’t you think? What New York retailers imagined as “Resort clothing” might not be what people at the resorts were actually wearing.


  4. What good advice! However, my empty suitcase would arrive back home filled with fabric and buttons . . .


  5. Teresa

    Hahaha! This is brilliant! This is how I *dream* to be able to travel. 😉


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