Interview With Naomi Jackson of Vested Gentress

Courtesy and copyright of Club Vintage Fashions

About a month ago I got an email from John Fibbi in Florida.  Seems as if he was sitting with Naomi Jackson, who had been along with her husband Bud, the owner of Vested Gentress.  They were searching the internet looking for references to her company and came across an old post here at The Vintage Traveler.  He got in touch, and she agreed to answer a few questions about the company.

This was very exciting to me because despite the fact that vintage Vested Gentress clothing is pretty common and some pieces are highly collectible, there just wasn’t much about the company to be found.   Now, thanks to John and Naomi, and Naomi’s son, Dan Jackson, I can tell the story behind this whimsical label.

Copyright and courtesy of GailDavid’s Memory Lane

1.  How did Vested Gentry get started?

Fritz, or “Bud”,  Jackson Jr.  Naomi’s husband,  was good at doodling, and was in advertising for a while and good at casual art.  Around 1960 he had two comics or cartoons published; one in Look and a short time later one in Playboy.  

The first products Bud created were men’s woolen vests that were also screen printed with cocktail-themed designs and sports cars, thus the name Vested Gentry.  Ads were placed in The New Yorker magazine and orders were taken.  Bud actually hand screened the first articles at home in the bedroom on a flush door. Orders from individuals and Ambercrombie & Fitch were filled as they were received.  They also made some men’s hand screened shirts.

The label for Vested Gentry was a stoic guy, dressed in black, wearing a top hat.

2.  Is there a special significance to the name Vested Gentress?

That was the name the Bud created when he began the woman’s line in 1961 and began phasing out the men’s wear.

Courtesy and copyright of pinky-a-gogo

3.  How was the logo of the equestrienne chosen?

This was a creation of Bud’s, who felt that the logo fit the name.

Courtesy and copyright of Metro Retro Vintage

4.  What can you tell me about the fabric designs?

In the beginning all of the designs were the personal work of Bud.   He really most enjoyed drawing the animals.  Most of the floral prints were purchased as Bud did not enjoy drawing the florals.

Courtesy and copyright of Better Dresses Vintage

   Did you employ an artist? 

In the later days an artist was hired, mostly for the florals.

Courtesy and copyright of Metro Retro Vintage

5.  Was the screen printing done in your own factory?

Yes it was done in the factory, in a large room with many screeners. We could handle a ten color process.  At the factory there were approximately thirty-five employees: screeners, designers and sample makers.

Courtesy and copyright of Northstar Vintage

What about the sewing?

The sewing was contracted out.  In the beginning it was tough, as we did not have large orders.   Articles were screened and cut in the factory, and samples were sewn there. The cut pieces were then sent out for sewing.

Courtesy and copyright of Second Looks

6.  I’ve noticed that many of the designs incorporate a big, friendly dog.  Was he based on an actual dog?  Did he have a name?

The dog logo was based completely on a family pet and member of the family, a 200 pound Newfoundland hound named Briney Bear.  He was the chairman of the board and had his own stationery.  The hang tag, also designed by Bud was based on a drawing of Briney Bear.  The hang tag logo can also be found on Bud’s headstone.

Courtesy and copyright of Hatfeathers Vintage

7.  Was Vested Gentress marketed as an active sports line?  So much of it seems to be appropriate for golf and tennis.

There was a pro line, that was sold exclusively in country club pro shops.  This was late in the life of the line.

Vested Gentress had four of their own retail stores, Rehoboth, Deleware, Stone Harbor, New Jersey,  and Jupiter and Clearwater, Florida.  Florida was the largest sales area.

Courtesy and copyright of Northstar Vintage

8.  Which of the print motifs were the most popular?

Heads and Tails which is the horse with the bows, and one with a parrot.  The parrot was also based on an actual creature.  He was positioned outside a barber shop in Florida, and when they went by him the parrot would bother Briney Bear.

Copyright and courtesy of joulesvintage

9.  I don’t think I’ve ever seen an ad for Vested Gentress in vintage magazines.  Did the company advertise on a national level?

Yes, mostly through The New Yorker.

Courtesy and copyright of Hatfeathers Vintage

10.  How and when did the business close?

Naomi  remembers that Lilly Pulitzer folded (1984)  prior to her husband’s passing in 1985 and Vested Gentress closed sometime after he died.  Dan said that they kept the business going for a while after his father died, but that Vested Gentress was Bud’s passion, and it was too hard to continue without his guiding force.

Naomi stated that they were surprised at Lilly Pulitzer’s closing as they had three items in Town & Country that year.

Courtesy and copyright of pinky-a-gogo

Vested Gentress was a true family company, with Bud and Naomi running the company and the children working there as well.  Dan said that his first job was sweeping the factory floor on Saturdays.  He was able to work his way up.

Many thanks to John Fibbi, who found me and who transcribed Naomi’s story.  And thanks to Naomi and Dan for answering all my questions.  Also thanks to members of the Vintage Fashion Guild for providing so many great illustrations of Bud’s work.

Courtesy and copyright of Viva Vintage Clothing

A few words about the label:

Vested Gentress was started in 1961, and in 1966 the  equestrienne trademark was registered.  The version on the trademark site shows the woman without a riding crop in her hand, and I’ve seen labels that do not have the crop.  I assume thay are older than the much more commonly found woman with a crop.  The Jacksons had no recollection of the change in the label.  If you find a label with no crop and no R (registered) symbol, I think you can safely assume it is from before 1966.

Courtesy and copyright of Viva Vintage Clothing

Courtesy and copyright of Club Vintage Fashions

Courtesy and copyright of Northstar Vintage

To see even more, here is an old blog post at the Vintage Fashion Guild blog.

Edited to correct the name of The New Yorker


Filed under Designers, First Person Stories, Vintage Clothing

27 responses to “Interview With Naomi Jackson of Vested Gentress

  1. Wonderful article Lizzie! I love learning about the history of the company.


  2. Another wonderful tribute to a textile designer — one who delights me! That lion print has enormous charm — and I had never seen any of these designs before. Hoorah for Bud Jackson, Jr. and Naomi for putting a little more fun into the world!


  3. Enjoyed reading about how this company started…and seeing their fun clothes. Thanks for sharing.


  4. Beth Pfaff

    Great fabrics–would love to see more designs if there are others still out there.


  5. What a fabulous article and history on Vested Gentress. I loved learning about their Mom & Pop beginnings, Bud’s wonderful talents, and even Briney Bear the dog and the hang tag logo that resulted. Simply terrific! 🙂


  6. So pleased to read this! I’ve a few Vested Gentress items, one favorite is a yellow dress illustrated with large puppy dog and a parrot..not getting along! I’m assuming this could be Briney Bear and ‘the’ parrot? How exciting to find out the backstory. Wonderful article. Here’s a link to photo of it in my window, on my Facebook page. If doesn’t work I could send email photo of closer shot.


  7. Wonderful prints! Thank you.


  8. Thanks for bringing us this interesting history, Lizzie! I just love these fun and playful prints, and am now on the hunt for my own “leapfrog” dress.


  9. Wonderful! I’ve always admired the Vested Gentress designs.


  10. Really enjoyed this. The logo looks familiar..maybe because I live 15 minutes from Valley Forge. Oh to have a waist that size again 🙂


  11. Oh, if only they would re-release some of these amazing prints as fabric yardage! I LOVE all the cute animal prints – I especially love the frog dress.

    Fascinating read! Thank you for sharing!


  12. I somehow missed this post last week, but glad I caught it after all! I have found a few Vested Gentress pieces through the years, and it is always exciting. The pieces you showcased here are so much fun…I especially love the lion dress and owl skirt.


  13. I love my Vested Gentress dresses. I have a bunch and I wear them year ’round here where I live (Coconut Grove, Fl.). So happy to finally read up on the designers. thank you.


  14. Back in the ’40’s, I was BFF with Bud’s sister. He was the Ultimate Tough Marine. I was stunned to see what he accomplished in later years !


  15. Sylvana

    Love the history and wish like lily it would come to life again.


  16. Ward

    Wow. I had forgotten all about Vested Gentry and how much my mother was into it until I heard it mentioned the other night at dinner, which prompted me to go to this interview. Very interesting and fun. Ward


  17. Pingback: Vested Gentress | Print Appreciation Society

  18. What a fantastic read, and a gorgeous brand. We are more than a little obsessed. Just featured on Print Appreciation Society and full credit to your celebration of Bud here on your blog, hope our tribute drives even more fellow appreciators here to enjoy the above post in full. Thanks again


  19. Kate

    How would I date a tiger wrap skirt? Ive been told the label is 1980s but this looks like one of the earlier designs.


  20. Carol Zagtodny

    I have an awesome long sleeve dress with penguins screen printed along the hem and edge of the sleeves. It is off white jersey fabric. Tag has equestrian holding a crop . I really enjoyed the history of the company.


  21. Pingback: Vintage History And Collectible Pieces Featuring American Designer Label "Vintage Gentress" 1960s - Divine Finds

  22. Belinda Winchester

    my mother bought me the dress when I was in 9th grade I am 53 now. it’s The Gingham horse the purple one I want to post a picture so that everyone can see it’s still in the same condition it was the day she bought it and I am going to be giving it to my granddaughter


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