When I spotted this 1970s knit shirt recently, I immediately thought it was a Lilly Pulitzer. But then I looked at the label and found that instead it was made by Key West Hand Prints.
That was not surprising because Key West was the company that designed and screen-printed the fabrics for the Lilly Pulitzer company.
This print is so Lilly-like that I actually looked for the trademark “Lilly” that was contained within the prints designed for Pulitzer. In a Lilly Pulitzer print the signature can often be found in flower pistils and stamens. Many of the Lilly Pulitzer prints were designed by artist Suzie Zuzek Depoo, and it is likely that she designed the print for this shirt.
Prints like these, especially in such a simple style, can be hard to date. It could be that this blouse is from the early 1980s, soon after Lisa Birnbach’s Official Preppy Handbook declared that pink and green was the prep color combo of choice.