I posted about this great White Mountain skiing outfit back in March. I recently got an email form Elizabeth, who sent some White Mountain ads my way.
This is a newspaper ad from 1950, and yes, that is my ski suit. The ad mentions that is comes in grey and red, and that the jacket is reversible. An earlier ad from 1936 tells a bit about the company:
If you are serious about skiing you’ll take to White Mountain. They’re not only inspired by that famous White Mountain Ski Camp which attracts snow trains of enthusiastic sportsmen and their ladies, they’re more than that…They’re tried and experienced ideas of people who mean business when they plan their snow wardrobe. No fussy “extras,” no furbelows – just simple efficiency which sets its own fashion.
You may remember the delightful conversation I had with handbag designer Magda Makkay. For my birthday I received a huge box from her, and inside was what has become my go-to travel bag. Here it is sitting outside the 1920 elevator of the Biltmore Greensboro Hotel where I stayed recently. It’s just incredible that she can turn out a fantastic bag like this.
I happen to know that Magda has a birthday coming up in late June. If you’d like to join me in wishing her a happy 89th birthday, send me an email and I’ll let you know her address. I know she’d be pleasantly surprised by cards from lots of fashion history people who want to says thanks for her contributions to fashion.
The Vintage Traveler 
What a great idea to send cards! Count me in 🙂
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Lovely idea. And what a great companion to your ski suit to see the original advertising. How chic they were compared to our puffed and neon modern versions 🙂
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I can’t help myself wondering what happened to her daughter?
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She was ewventually able to send for her daughter, who joined her in the US. She is now living in the New York area, on Long Island, I think.
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You write the most interesting stories! I’d be interested in sending Magda birthday well wishes and what a wonderful, thoughtful ‘gift’ for an 89 year old!
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love!!!!!
http://www.fashionforlunch.net
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“No furbelows”! Old ads and your site always manage to enlarge my fashion vocabulary. Thank you! Great find Elizabeth made on the ad.
Your new travel bag is marvelous!
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I would LOVE to get in touch with her with a birthday card. She might be a relative, and I’d love to find out if there is a connection. My family’s last name is Makkay, and my grandmother was from Budapest and worked in the fashion industry. She died at 99, 3 months shy of 100, and while I was out of the country at her passing, 2 years before at 97 at Xmas, she had sewn herself a whole fancy outfit, without pattern, AND it was up-to-date stylish!!! With a little jacket of brown and copper metallic, that tied at the waist. You go, Omama!!! xoxoxo Please send me contact info.
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